Boon Castle Takes Indian Talent to the US
Boon Castle Media & Entertainment Pvt. Ltd. – Mumbai based media company established presence at the premier trade expo, MUSEXPO, along-with a showcase of 2 of its English singing artistes amongst an audience comprising the who’s who of the music industry from the US and other countries.
Prathamesh Tambe, already nominated for the Jack Daniel’s Best Emerging Artist category in India rocked the premium crowds over the executive lunch at MUSEXPO generating loud curiosity and interest amongst them. His soul stirring music, eccentrically psychedelic yet simple as a lullaby got the audience asking for more.
The evening showcase of Sayantika Ghosh (Geology student from the premier IIT institute in India) established the English singing mettle of Indian artistes. Sayantika has always had an overactive imagination with an overt love for fantasy and science fiction because “they talk about worlds, very different from our own. But you know what, we can all find our fairy tales, right here in reality, if we look hard enough.
True to her nature as described above in her own words, Sayantika’s music is alternative pop and took the fancy of sync and radio for the heavily competitive US market.
Boon Castle Is here to take Indian talent to global platforms to share the stage with the best of the best. At the same time creating opportunities for international talent and companies to tap into the highly developing and lucrative Indian market creating a gateway between India and the rest of the world.
Springboard Records, a division of Boon Castle Media & Entertainment is a genre and language agnostic record label set to define the new language of global music. Prathamesh Tambe and Sayantika Ghosh, amongst several other artistes are signed up with Springboard Records to create memorable experiences in times to come !
The team of artists, producers and songwriters also attended the ASCAP Expo in LA where they had the opportunity to present themselves and young India to the attendees. Boon Castle has developed an innovative model designed to make profits in the near future for its talent and stake-holders alike and is in the middle of raising the next round of funding to amplify its 5 verticals to establish its global presence.
Ashish & Ujjla Manchanda, founders of Boon Castle say “The time is ripe for India to come centre stage in the global scenario and for successful and progressive players from the West to explore India. While there has always been great talent in India, there has never been significant institutionalization to create a strong & sustaining foundation to help talent find its rightful place in the busy markets we live in.